“I feel like Virginie continues with that spirit, but in her own way.” “There’s that fun, playful side that Karl kind of started, from the original Chanel that is super elegant and chic,” director and Chanel ambassador Sofia Coppola, who also attended the show, told CNN in a phone interview the day after the show. Surely, Robbie will be taking a few of these outfits on her “Barbie” press tour. Chloe Sevigny, Elle Fanning, Halsey, Kris Jenner, H.E.R., Kimora Lee Simmons, Paris Hilton, and Sofia Richie were just a few of the stars in attendance. Inside Paramount’s lot, the runway itself was set up almost like a football stadium, with bleacher seats, scoreboards and stadium lighting. (In other words, very LA.) If Chanel’s aim was to make everyone feel like a star, it worked. Designed by the French artist André Saraiva as an apparent play on festival lineup posters, each guest’s name was listed, headliner-style, above those of A-List Chanel ambassadors like Margaret Qualley, Kristen Stewart, and Margot Robbie. For Chanel, curating this frisson began with their show’s invitations. Luxury brands like Chanel have learned to embrace that and, while still staying true to their heritage, reinventing their aesthetic to celebrate the old and the new, drawing from the past while looking to the future.īut as much as our definition of celebrity has evolved, the glamour and aspiration so closely associated with fame remain, as they do in fashion. Today’s fashion influencers are the darlings of social media and subcultures as much as they are long-established actors and socialites, with fanbases spanning the globe and the Internet. While the city has always been a centerpiece for American celebrity culture, its luminaries have changed - or, at least, their playing field has expanded. Models strutted out from two Challenger 601 jets onto a literal runway, while the era’s It girls - Lindsay Lohan, Mischa Barton, and Mary-Kate and Ashley Olsen, among others - looked on.)Ī lot has changed in the years between the LA of the late aughts and the LA of today. (In 2007, Lagerfeld unveiled his 2008 Cruise collection in a Santa Monica airport hangar. Serving as Viard’s “ode to the City of Angels,” the runway show marked Chanel’s return to Los Angeles after some 16 years away. She ended up with more than a half dozen of costume design credits under her belt. Virginie Viard, Chanel’s creative director since the death of Karl Lagerfeld in 2019, worked in costume design in the beginning of her career Coco Chanel herself was famously persuaded by film producer Samuel Goldwyn to come to Hollywood in 1931 to ensure his films’ fashions wouldn’t look outdated by the time they were released. “Together, fashion and cinema lead us into a waking dream,” the show notes promised, “nourished by an energetic invitation to step into the spotlight and never leave the dance floor.”īut there is also a personal connection between the French fashion house and Hollywood.
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